Company Milestones

 

M&M Company History Milestones

 

Ø  1941 – Introduced to the American GI. In world war II. The candy coating kept the chocolate from melting in the hand

Ø  1948 – Packaging changed from a tube to a plastic brown sleeve

Ø  1950 – The letter “m” is stamped on the candy – first as quality control and later as a trademark product branding

Ø  1954 – Peanut M&M is introduced and the first commercial is made. The slogan most famous” melts in your mouth and not in your hand” is featured

Ø  1960 – Yellow, red and green peanut chocolate candy is introduced

Ø  1976 – The orange M&M is introduced

Ø  1980 – Chocolate M&M go global – Canada is introduced to the candy

Ø  1982 – M&M go to space with the astronauts

Ø  1984 – M&M becomes official chocolate of the Los Angeles Olympic games

Ø  1995 – Over 10,000,000 people vote to accept the blue M&M

Ø  1996 -  M&M minies are introduced and people are able to select their choice of M&M colours due to the Colourworks program

Ø  1997 – Green is introduced and the M&M world in Las Vegas opens

Ø  1998 – M&M becomes official chocolate of the new millennium

Ø  1999 – M&M Crispie is introduced

Ø  2002 – Global contest votes the colour purple in

Ø  2004 – Personalized M&M are introduced

Ø  2005 – Star wars “Mpire” campaign

Ø  2007 – Show ‘em your character campaign

Ø  2010 – Pretzel is introduced

Ø  2012 – Ms. Brown is introduced